How Nurturally Works For Your Business

The Challenge

We had 250 qualifying and close calls at our agency last year. While our outbound efforts were strong, our inbound follow-up process was lacking. Outbound leads typically have a lower close rate compared to inbound leads.

How Nurturally Helped

By implementing a systematic approach to follow up routinely with warm meetings that were on the fence, we were able to stay top of mind without adding manual work.

Key Takeaways

• 250 qualifying and close calls at our agency last year
• Great outbound, poor inbound follow-up
• Doubled closes with long-term nurturing

The Challenge

A B2B technology company was spending $320 per Marketing Qualified Lead (MQL). Despite this investment, only 5% of these MQLs were making it to appointment stage each quarter, resulting in a high cost per acquisition.

How Nurturally Helped

After implementing contextual lead nurturing, potential customers received personalized follow-ups based on their specific interests and behaviors.

Key Takeaways

• $320 per Marketing Qualified Lead
• Only 5% of MQLs reached appointment stage initially
• 25% of MQLs booked appointments with nurturing

The Challenge

A Business Development Representative (BDR) was left to his own devices to generate leads—a common scenario in many organizations. With lead generation and outreach consuming 80% of his time, only those leads who closed within three weeks were making it through the pipeline.

How Nurturally Helped

By implementing automated follow-up and lead nurturing, the BDR could focus on high-value activities while the system handled routine check-ins and nurturing sequences.

Key Takeaways

• BDRs spend 80% of time on lead generation
• Only quick-close leads make it through
• 66% more appointments with zero extra CRM time

The Challenge

A marketing agency specializing in SEO executed an outbound campaign for partnering with PPC agencies. While dozens of warm meetings were made each month, most SMBs lacked structure for partnership programs, resulting in only one lead coming in each month.

How Nurturally Helped

With automated partner check-ins, each partner received a quick message each month asking for a status update and keeping the agency top of mind.

Key Takeaways

• Dozens of partner meetings, few referrals
• SMBs lack partner program structure
• 450% increase in referrals with monthly check-ins

The Challenge

Over a decade of business, our marketing had lots of natural churn: completed contracts, closed down businesses, and other transitions. Yet none of these prior, happy customers ever received a follow-up. In fact, no one even remembered all of them.

How Nurturally Helped

Using the Discovery feature, we identified 1200 old customers likely to generate a referral, taking only an hour to set up. These partners were then enrolled in an automated nurture campaign.

Key Takeaways

• Decade of business with natural customer churn
• Prior happy customers forgotten over time
• 1200 old customers identified, hundreds of referrals

The Challenge

Outbound to influencers results in the highest positive response rates of all campaigns, making it an attractive marketing channel. Yet most require multiple touches to bring an advertising campaign to fruition, particularly for the most cost-effective nano- and micro-influencer segments.

How Nurturally Helped

With automated follow-up, these campaigns are executed with minimal manual effort, dramatically improving efficiency while maintaining the personal touch needed for influencer relationships.

Key Takeaways

• Highest positive response rate campaign
• Multiple touches needed for nano/micro-influencers
• Reduced campaign time from 8 to 1.5 hours/week

The Challenge

Using cold email and cold LinkedIn services like Instantly, Apollo, and LinkedGuerilla, hundreds of qualified appointments can be generated per month. However, the close rate for these cold outreach leads is much lower than referrals and inbound leads.

How Nurturally Helped

Implementing long-term follow-up maximized the return on investment from outbound activities by keeping the company top of mind until prospects were ready to make a decision.

Key Takeaways

• Hundreds of qualified appointments monthly
• Cold outreach has lower close rate than inbound
• Long-term nurturing doubles closes per quarter

The Challenge

Most Sales Consultants start with remarketing to old customers, partners, and everyone else in the CRM. Anyone could do this, but it often takes an outside perspective to tackle the cobwebs on a typical CRM.

How Nurturally Helped

Instead of paying $25k to a contractor to dig through the CRM, SMB owners can simply use an automated system to accomplish the same thing with minimal effort and cost.

Key Takeaways

• Sales consultants charge $25k+ for CRM mining
• Avoid expensive contractors with self-service
• Get same results at a fraction of the cost

The Challenge

Most leads take 5+ touches to convert, but most Sales Development Representatives (SDRs) don't come close to this level of follow-up. It's hard to blame them since charismatic sales people tend to be the opposite of spreadsheet geniuses who meticulously track every interaction.

How Nurturally Helped

Each SDR can simply enroll new leads and never touch the CRM again, allowing them to focus on what they do best—building relationships and closing deals.

Key Takeaways

• 5+ touches required for most lead conversions
• SDRs struggle with systematic follow-up
• Charismatic sellers can excel without CRM expertise

The Challenge

Anyone doing Sales and Operations has a natural balance between good times and bad times: slowdowns lead to lots of sales activity, while busy times completely cut out sales.

How Nurturally Helped

By combining long-term follow-up with periodic bursts of Sales activity, solopreneurs can achieve sustained sales even when not actively generating leads.

Key Takeaways

• Natural feast/famine cycles in solo businesses
• Busy times cut out sales activities
• Sustained deal flow even at full capacity