AI-powered, 100% personalized Lead Nurturing for
$150k+ in pipeline in 15 minutes
and 5x close rate forever after.
*Based on an average ACV of $50k, a 20% response rate, and 15 stale leads during the free trial.
**5x close rate only applies to the 92% of companies that do not utilize >5 touches per lead.
Finally cracked leadgen?
More SMBs are using powerful tools like Instantly and LinkedGuerilla, loaded up on leads
But what do we do with long sales cycles, near closes, endless delays...
The world's first "warm email" platform, Nurturally
Stop losing deals to poor follow-up. Nurturally intelligently nurtures your leads with personalized, contextual follow-ups that feel human—because they are.
Never Lose a Lead
Automatically identify and nurture leads that would otherwise fall through the cracks.
Perfect Timing
AI-powered follow-ups at exactly the right moment in your prospect's buying journey.
Human-like Engagement
Personalized messages that maintain your voice and build genuine relationships.
See how Nurturally can transform your lead nurturing.
The Lead Nurturing Gap
Most businesses have valuable leads but fail to nurture them effectively. Here's why:
Labyrinthine Lead Tracking
71% of SDRs spend too much time on data entry
Salespeople are left to manually track leads, which is time-consuming and error-prone. Since 63% of CRM projects fail, with poor adoption being the primary reason, salespeople are left to fend for themselves.
Sales is already a rare skill... a talented salesperson who enjoys data entry is a unicorn.
Salesforce SuperOfficeFollow-up Failures
80% of leads take 5 follow-ups to convert
Yet only 8% of salespeople follow through with enough follow-ups. Whether it's a "no", a "not now", or "talk in Q3", most salespeople simply can't track these responses and focus on the next best lead. Others simply become discouraged and give up.
The result is that 79% of marketing leads never convert into sales. That's a lot of squandered budget.
RevNew Survey 6senseThe Top 1% Advantage
Companies that nurture leads generate 50% more sales at 33% lower costs
Yet only 35% of companies have a lead nurturing process in place. Why? Because it's hard.
Lead nurturing used to take a dedicated "farmer" SDR role. Someone who can remember 500 faces, delights in CRMs, and have the courage to keep going for multiple year sales cycles. I don't know that person either.
eCommerce Bonsai Blogging WizardOne Focus, Perfect Execution
We do one thing exceptionally well: keeping your leads engaged and converting
Not a CRM
We use AI Discovery across your communication channels to automatically find possible leads. You just check off the leads you want to follow up on and hit "import". No more data entry.
Automated Excellence
While most organizations know they should follow up regularly with leads, it rarely happens consistently. We ensure it does, automatically. Two clicks, zero keystrokes, and your lead is enrolled.
Perfect Context
We use the context of your prior conversations to determine timing and topic, often better than you do. (Do you refresh on every email on that account before a monthly f/u?) You don't have to believe us, just give it a spin.
Focused on a single mission: No leads left behind.
The Hidden Growth Lever in B2B
Research-backed benefits of lead nurturing
Consistent Follow-Up
80% Need 5+ Calls
80% of sales require at least five follow-up calls to close a deal, yet 44% of salespeople give up after one follow-up. Don't leave money on the table with inconsistent follow-up.
Fireflies.ai Sales Follow-up StudyImproved Sales Efficiency
50% More Sales, 33% Lower Cost
Companies that nurture leads generate 50% more sales at 33% lower costs. Lead nurturing drives a 20% increase in sales opportunities.
eCommerce Bonsai Lead Generation StudyLarger Deal Sizes
47% Larger Purchases
Nurtured leads make purchases that are 47% larger than non-nurtured leads. Lead nurturing can increase average sale price by 40%.
MailMunch Lead Nurturing StudyLead Qualification Impact
451% More Qualified Leads
Companies using marketing automation software can see a 451% increase in qualified leads. This dramatic improvement shows the power of systematic lead nurturing.
FinancesOnline Marketing Automation StudyConversion Success
79% Lost Without Nurturing
79% of marketing leads never convert into sales without proper nurturing. Only 21% of non-nurtured leads will ever buy from a company.
6sense Lead Conversion StudySales Cycle Impact
23% Shorter Sales Cycles
Companies that implement proper lead nurturing can reduce their sales cycle length by 23%, dramatically improving revenue velocity.
Nav43 Lead Nurturing GuidePersonalization Power
202% Better Conversion
Personalized calls-to-action convert 202% better than default variants, showing the power of tailored lead nurturing approaches.
BloggingWizard Personalization StudyLead Management Reality
80% Lost Opportunities
80% of new leads never translate into sales due to ineffective management. Proper nurturing systems are essential for capturing this lost value.
Sopro Lead Generation StudySales Team Support
44% Need Help
44% of sales reps are too busy to follow up with all their leads, making automated nurturing essential for consistent follow-up.
Sopro Sales Team StudyOpportunity Growth
20% More Opportunities
Lead nurturing drives a 20% increase in sales opportunities. Systematic nurturing creates a consistent pipeline of qualified prospects.
CMO Marketing Automation StudyIntegrations
Coming soon to your favorite tools
See our Roadmap here.
How Businesses Like Yours Use Nurturally
These examples show how you can automate your lead nurturing process
Cost-Effective CRM Mining
- Sales consultants charge $25k+ for CRM mining
- Avoid expensive contractors with self-service
- Get same results at a fraction of the cost
Tripling SDR Revenue Efficiency
- 5+ touches required for most lead conversions
- SDRs struggle with systematic follow-up
- Charismatic sellers can excel without CRM expertise
Marketing Agency Follow-up Optimization
- 250 qualifying and close calls at our agency last year
- Great outbound, poor inbound follow-up
- Doubled closes with long-term nurturing
Simple, Transparent Pricing
Take a test drive. Upgrade as you grow.
Starter
Perfect for trying out Nurturally.ai
- 10 free AI credits
- Up to 20 leads
- Basic email templates
- AI lead discovery
Freelancer
Ideal for low-volume sales
- 30 AI credits per month
- Up to 100 leads
- Advanced email templates
- AI lead discovery
- Lead insights
- Email integration
- A'la carte plan add-ons
Account Executive
Best for SMB business owners and full-time salespeople
- 100 AI credits per month
- Up to 300 leads
- Custom email templates
- Advanced AI discovery
- Detailed lead analytics
- Priority support
- A'la carte plan add-ons
- API access
- Beta access
Sales Manager
Best for sales managers and teams
- 300 AI credits per month
- Up to 1000 leads
- Custom email templates
- Advanced AI discovery
- Detailed lead analytics
- Priority support
- A'la carte plan add-ons
- API access
- Beta access
Director of Sales
Best for sales directors and executives
- 500 AI credits per month
- Up to 2000 leads
- Custom email templates
- Advanced AI discovery
- Detailed lead analytics
- Priority support
- A'la carte plan add-ons
- API access
- Beta access
CRO
Best for CROs and VPs of Sales
- 1000 AI credits per month
- Up to 5000 leads
- Custom email templates
- Advanced AI discovery
- Detailed lead analytics
- Priority support
- A'la carte plan add-ons
- API access
- Beta access
Frequently Asked Questions
Do AI Credits roll over?
Yes! Unused AI Credits roll over each month up to 3x your monthly allocation. For example, Professional plans can accumulate up to 300 credits (3x 100 monthly credits). Monthly AI Credit subscription also contributes to this 3x maximum.
How do plan changes work?
Upgrades are pro-rated immediately, giving you instant access to more credits and leads. Downgrades take effect at the end of your current billing period, ensuring you keep your current benefits until then.
Why fewer AI Credits than Max Leads?
Not every lead needs monthly follow-up. For example, if a lead requests to connect next quarter, they'll stay in your leads but won't need immediate AI follow-up. This helps your credits last longer while maintaining relationships.
What happens if I run out of AI Credits?
You can still send follow-ups using our smart templates with intelligent mail merge fields, which don't consume AI Credits. These templates are customizable and maintain personalization without using credits.
How reliable are the AI-generated emails?
By default, all AI emails require approval before sending. You'll receive a weekly digest of proposed emails and can review them on your dashboard. However, our AI typically exceeds expectations, and many users choose to disable the approval requirement after seeing the quality.
Are there refunds?
Due to the digital nature of the product and free trial, there are no refunds. We encourage you to try our free plan or 7-day trial to ensure the product meets your needs.
Is this in beta?
Yes, though the core product is 100% complete. Additional features, in order of release, are available to be voted on in our roadmap. Further developments will assist those who sell using communication channels outside of just email and provide even more context for our AI to work with.